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B2B lead generation for Indian food brands

Finding the retailers, distributors and quick commerce buyers who can actually move your stock — before shelf life forces a discount.

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The problem this solves

Most Indian food brands do not have a demand problem so much as a reach problem. There are buyers for your product — regional distributors, modern trade chains, quick commerce category managers — but finding the right person, getting a working phone number, and reaching them before your stock ages is slow manual work. Most founders do it between production runs, which means it does not get done consistently.

What's included

Buyer discovery

We build a list of distributors, retailers and quick commerce buyers who actually stock your category, not a generic scrape of everyone in food.

Contact verification

Names, roles and working numbers for procurement decision-makers, checked before anyone is contacted.

Category matching

A pickle buyer and a namkeen buyer are different people. Lists are built per category, not per industry.

Shelf-life prioritisation

Stock closest to expiry gets worked first, so outreach follows your inventory rather than a fixed calendar.

Monthly reporting

What was contacted, who replied, and which channels are producing conversations.

How it works

  1. Audit

    We look at your product range and where each SKU sits on shelf life, so we know what needs to move first.

  2. Build

    We assemble and verify the buyer list for your categories and target regions.

  3. Contact

    Outreach runs over WhatsApp and LinkedIn — see those pages for how each channel works.

  4. Hand over

    Interested buyers come to you with context attached. You close; we keep the pipeline filled.

This is part of the Stock Mover plan at ₹15,000/month — see what's included and what month one costs.

Common questions

How many leads should I expect?
The plan targets 50+ qualified leads a month. Qualified means a real buyer in your category with verified contact details who has been contacted — not a name on a spreadsheet. Volume varies by category and region, and we report the actual numbers monthly rather than an average.
What counts as a qualified lead?
A decision-maker at a business that stocks your category, with a verified working contact, who has received outreach. We do not count scraped email addresses or generic company inboxes.
Do you contact buyers as us or as ShelfAI?
As your brand, with your name on it. We are working on your behalf, and buyers should be building a relationship with you rather than an agency in the middle.

Related services

Every day on the shelf is money lost.

Get a free audit of your inventory and marketing setup — no commitment.

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