Getting listed on Blinkit, Zepto and Instamart — and getting the shelf-life maths right so your stock is actually eligible.
💬 Get a free audit on WhatsAppIn November 2024 FSSAI issued an advisory to e-commerce food business operators requiring products to carry at least 30% of their shelf life, or 45 days, remaining at the time of delivery to the customer. Which of the two binds depends on the total shelf life, and the platforms enforce their own minimums on top. For a pickle with an eight-month life, that can mean well over two months of your selling window is gone before the stock is any use on a dark store shelf. Brands routinely complete onboarding, ship, and find the stock too old to sell. The paperwork is the easy part; the timing is what catches people out.
Whether your products, packaging and shelf life meet each platform's requirements before you spend weeks applying.
FSSAI licence, GSTIN, brand registration, barcodes and authorisation letters, assembled and checked.
Production and dispatch timed so stock arrives with enough remaining life to be listed and sold.
Getting your application in front of a person rather than sitting in a queue.
Product titles, images and descriptions built to be found in platform search.
We check your products against each platform's eligibility and shelf-life requirements.
Documents assembled, gaps flagged early rather than at rejection.
Applications submitted and pushed with category managers.
Listings built and optimised once approval comes through.
This is part of the Stock Mover plan at ₹15,000/month — see what's included and what month one costs.
Get a free audit of your inventory and marketing setup — no commitment.
💬 Get Free Audit on WhatsApp