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Meta Ads for Indian food brands

Facebook and Instagram ads managed around your inventory — so spend goes behind the stock that is closest to expiry, not the product that is easiest to photograph.

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The problem this solves

Most food brands running Meta Ads promote whatever the agency has creative for. That is fine until you notice you are spending to sell a product with ten months of shelf life while a different SKU quietly ages out in the warehouse. Ad budget is one of the few levers that can be redirected in a day, and almost nobody points it at the inventory that actually needs help.

What's included

Inventory-led planning

Which SKU gets budget is decided by shelf life and stock position, reviewed as those change.

Creative production

Ad creative produced for each priority SKU, including AI-generated variations for testing.

Campaign management

Setup, audiences, testing and ongoing optimisation across Facebook and Instagram.

Conversion tracking

Pixel and events configured properly, so results are measured rather than assumed.

Reporting

Spend, results and what it meant for the stock you were trying to move.

How it works

  1. Prioritise

    We identify which SKUs are closest to expiry and worth putting spend behind.

  2. Build

    Creative and campaigns produced for those SKUs.

  3. Test

    Multiple creative variations run against each other; losers are cut quickly.

  4. Redirect

    As stock moves and shelf life shifts, budget follows.

This is part of the Stock Mover plan at ₹15,000/month — see what's included and what month one costs.

Common questions

Is ad spend included in the fee?
No. Meta Ads spend is billed separately and paid directly to Meta at a budget you set and control. Our fee covers management, creative and reporting. Money for ads never passes through us.
How much should I budget for ads?
It depends on your categories and how much stock needs moving. We will give you a straight recommendation after the audit rather than a number picked before we have seen your inventory.
Do you run ads to consumers or to buyers?
Both, depending on what the stock needs. Consumer demand pulls product through retailers who already stock you; buyer-targeted campaigns open new accounts. The mix is set by which one moves your ageing SKUs faster.

Related services

Every day on the shelf is money lost.

Get a free audit of your inventory and marketing setup — no commitment.

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