Service

WhatsApp outreach for FMCG brands

Indian food buyers do not answer cold email. They answer WhatsApp. We run that channel properly, at volume, without getting your number blocked.

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The problem this solves

Distributors and retail buyers in India live on WhatsApp. It is where orders get placed and where relationships get maintained. But most brands either message a handful of contacts manually until they run out of time, or blast a broadcast that gets them reported and their number restricted. Doing it at volume without damaging your number takes structure.

What's included

WhatsApp Business setup

Proper business profile, catalogue and quick replies, configured for a food brand rather than a generic template.

Message sequences

First contact, follow-up and re-engagement written for procurement buyers, not consumers.

Sending discipline

Volume paced to protect your number, with opt-outs honoured. A blocked number costs more than a slow week.

Catalogue setup

Your range presented so a buyer can see products, pack sizes and shelf life without leaving the chat.

Reply handover

Live conversations go to you. Automation starts them; it should not try to close them.

How it works

Set up
Business profile, catalogue and templates configured and reviewed.
Sequence
Message flows written per category and per buyer type.
Send
Outreach runs in controlled batches against the verified buyer list.
Escalate
Anyone who replies is handed to you with the full thread.

This is part of the Stock Mover plan at ₹15,000/month — see what's included and what month one costs.

Common questions

Will this get my WhatsApp number banned?

Not if it is run properly. Bans come from high-volume unsolicited broadcasts and from recipients reporting messages. We pace sending, honour opt-outs, and message buyers with a genuine reason to hear from you. That is slower than a blast and considerably safer.

Do I need WhatsApp Business API?

Not to start. A properly configured WhatsApp Business account handles the volumes most brands need. If you outgrow it we will tell you, and the API brings its own approval process and per-message costs.

Who replies to buyers — you or me?

You do. We start conversations and hand them over with context. Buyers can tell when they are talking to an agency, and it costs you the relationship.

Related services

Every day on the shelf is money lost.

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